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Thought leadership
Stories that inspire, explain, and engage
Content Strategy for the Web (second edition), is considered to be the foundational text in the practice of content strategy.
Created for Salo, an up-and-coming staffing firm, this guide helps organizations learn what it takes to attract and keep talent in today's workforce.
This article for STC Intercom Magazine discusses how to calculate the monetary value of information.
The "Consulting Career Guide" provides advice for senior professionals who are considering leaving corporate life to be independent consultants.
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This interview with the Chief Commercial Officer of MOBE Health is the first installment of an eight-part interview series with MOBE executives.
This article details how Foundry's strategists help organizations future-proof their software investment by going through a "futures planning" exercise.
In the 6+ years Melissa worked with Salo, she wrote more than 100 articles on workplace topics. In this article, she provides tips (and confidence) to job hunters.
Meliss often writes scientific articles for the Mayo Clinic Press on health topics, but this article starts with a first-person narrative before diving into the world of period parties.
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Old favorite articles
This ode to killing your darlings discusses how the knowledge economy was (and still is) changing the ways people create and consume content.
Published on New Year's Day 2021, this article reminds us that even during hard times, the future holds endless possibilities.
This article took aim at a study that said people over 40 were less productive than younger people. (As if!)
Written for Contents Magazine, this article was a call to arms for content professionals.
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