Let's Dish!
Helped an early dinner prep company get off the ground as the Director of Information Science and Technology
Let's Dish! was an early adopter in the convenience meal prep space and growing franchise organization. After helping the Let's Dish! team create their first website, Melissa joined the company as the Director of Information Science and Technology.
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Melissa oversaw a team responsible for all digital marketing, technology, and content-centric initiatives. Because Let's Dish! got most of its business through e-commerce, Melissa's department was responsible for 80% of the company’s revenue.
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Melissa's team responsibilities included:
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All website creation and maintenance
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Managing the team and vendors
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Digital storytelling
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Database development and backend infrastructure
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Email marketing
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Online advertising
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Developing (and presenting) a comprehensive franchisee training program about content and IT
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General IT tasks
When Melissa left Let's Dish!, there were 30+ thriving locations around the country.