BETTER CONTENT MEANS BETTER BUSINESS.

 

Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

• Understand content strategy and its business value

• Discover the processes and people behind a successful content strategy

• Make smarter, achievable decisions about what content to create and how

• Find out how to build a business case for content strategy
   

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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Since the book was published, it has been translated to several languages and is used as a university textbook worldwide. It  consistently appears on "best of" lists in marketing, content, marketing, and digital strategy.