Foundry

Provided strategy, content, and IA for a quick and focused campaign

Foundry, a digital strategy agency, wanted a campaign to attract banking and financial services clients.

Melissa was part of a larger team that created a comprehensive campaign in about six weeks, from ideation to prospect contacts. The campaign was focused on Foundry's expertise in digital transformation.

In addition to providing strategic insights, Melissa created materials such as:

Campaign landing pages
A guide to digital transformation best practices
Email marketing nurture campaign content
Targeted social media posts
Webinar development
An online quiz
Several blog posts and case studies

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