KEVIN.MURPHY

Melissa worked with KEVIN.MURPHY, a worldwide beauty company from Sydney, Australia, for several years. She was asked to help the company standardize its worldwide product education materials and increase stylist engagement. The project had two phases. 

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Phase 1: Creating a worldwide curriculum 

In the past, corporate trainers only had a few training sessions and few guidelines. But as the company grew, it was clear product and service training was necessary. 

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After shadowing several expert trainers from different regions, Melissa created a system of materials for each class and/or product line, which included:​

• Train-the-trainer manuals

• In-person class guidelines 

• Presentation decks 

• Audience handouts 

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Phase 2: Designing an online app 

Melissa designed an educational app for stylists, distributors, and retail salespeople, which included widgets that provided: 

• News and announcements

• Orders/order status

• Education and events 

• Promotions and campaigns 

• Product information 

• Product "matchmaker" which helped stylists choose products for each client

• Rewards and gamification ideas 

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After the education materials and app were completed, Melissa worked with KEVIN.MURPHY on consumer-focused digital strategy, website content, and thought leadership projects.